Glucon D and MY FM collaborated to launch “Thakaan Gone, Energy On” in Ahmedabad.
Presented by Glucon D and powered by 94.3 MY FM, with the backing of the Ahmedabad Traffic Police, this initiative aimed at providing refreshment, hydration, and energy to the on-duty traffic policemen. From what it’s understood, the initiative kicked off with a ceremonial inauguration at the Police Commissioner’s office in Ahmedabad, which saw the presence of Police Commissioner Shri Gyanendra Singh Malik, JCP Traffic Ahmedabad Shri Narendra Chaudhary, and DCP Traffic Shafin Hasan, alongside the entire team of MY FM.
Reportedly, the initiative was spread across 15 days, alongside garnering a reported reach of over five million people on social media videos grabs during the campaign. One of the highlights of the activity is believed to have come when the Glucon D branded truck visited on-duty traffic enforcers stationed around the Narendra Modi Cricket Stadium during the IPL playoffs last month.