Ferns N Petals (FNP), a gifting brand, has announced the appointment of Avi Kumar as its chief marketing officer (CMO).
In his role, Kumar is understood to be responsible for expanding and strengthening FNP’s market presence and leadership within the gifting industry, both in India and internationally. Reportedly, Kumar will lead the company’s marketing strategies, driving growth and innovation by enhancing engagement and penetration in key consumer segments.
As CMO, Kumar is also expected to contribute to expanding marketplaces and core categories such as flowers, gourmet, gifts, and personalised products while spearheading the introduction of new product lines. From what it’s understood, Kumar’s focus will be on achieving revenue targets, increasing profitability, and optimising the marketing budget to ensure maximum return on investment.
“We are looking forward to having Kumar onboard. I believe Kumar’s market understanding aligns with our mission to deliver customer experiences. We are confident his leadership will help us strengthen FNP’s position and expand our reach globally,” Pawan Gadia, global CEO director, FNP, said.
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