Spoyl, a gen Z center on Flipkart, launches the official merchandise for the upcoming 1960s Netflix film ‘The Archies’ by Zoya Akhtar. Featuring over 300 limited edition styles, the Archies gang collection includes a wide range of apparel, footwear, and accessories spanning retro classics and modern silhouettes. Spoyl and Netflix partner to introduce a collection inspired by well-known pop-culture characters. Customers can emulate the style of the Archies cast, selecting from a range of apparel starting at Rs 799.
As per the company, Spoyl which was launched in August, has gained significant traction from Gen Z fashion shoppers nationwide. Shoppers aged 15-24 contribute to over 57% engagement on the Flipkart platform.
“With SPOYL, our mission is to provide every Gen Z fashion shopper in the country with the greatest value on trendy fashion offerings. We will continue to identify the best avenues that enable us to bring the best of fashion to millions of customers across India through our growing network of sellers,” Abhishek Maloo, senior director, Flipkart Fashion said.
Gen Z embraces various styles, including 90s grunge, Y2K, Kpop, cottagecore, and gender-neutral fashion; their strong connection with social media, pop culture, and global trends is evident. The Spoyl X Archies collaboration aims to establish itself as a preferred destination for trendy pop culture styles in the country.
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