SPOYL, a fashion platform on Flipkart, has been named as the official style partner for the film ‘Fighter’, directed by Siddharth Anand and featuring Deepika Padukone, Hrithik Roshan, and Anil Kapoor. The collaboration introduces the limited-edition SPOYL X Fighter collection, comprising over 80 styles inspired by the movie, including jackets, t-shirts, tank tops, parachute pants, bags, and sunglasses.
Since its launch, SPOYL has gained popularity among Gen Z fashion enthusiasts, with approximately 60% of its users falling between the ages of 16-30. The platform caters to those seeking the latest fashion trends and styles, offering options such as playsuits, 90s grunge, Y2K, Kpop, cottage-core, and gender-neutral styles. The SPOYL X Fighter collection aims to provide more choices for self-expression through fashion.
“With SPOYL, our objective is to offer unparalleled choice and value on the latest fashion trends to every Gen Z shopper nationwide. In line with this, we are elated to unveil the Fighter collection which has been yet another special collaboration between fashion and entertainment in India. We are excited to continue this ‘Official Style Partner’ journey at SPOYL, where we will remain dedicated to exploring novel entertainment avenues. With this approach, we are unlocking new opportunities to bring the best of fashion to millions of customers across India through our growing network of sellers,” Abhishek Maloo, senior director – Flipkart Fashion, said.
“We are thrilled to witness the collaboration between Flipkart’s SPOYL and our cinematic creation. The SPOYL X ‘Fighter’ collection is a testament to the fusion of Bollywood flair and Gen Z fashion, offering over 80 limited-edition styles inspired by the movie. Directed by Siddharth Anand and starring Deepika Padukone, Hrithik Roshan, and Anil Kapoor, this collaboration transcends entertainment and fashion, creating a unique space for self-expression and individuality while taking Indians on this one of a kind style journey. We’re excited to see how this partnership unlocks new avenues for style and resonates with our audience across India,” Ajit Andhare, COO, Viacom18 Studios said.
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