Fenesta launched its campaign, #FineFinerFenesta, advocating quality choices over mediocrity, the brand campaign aims to educate consumers about the potential pitfalls of sacrificing quality and encourage them to explore Fenesta’s product offerings, accompanied by a commitment to service.
The campaign video features a young couple on their journey to choose windows and doors for their home. During their interaction with their architect, the woman expresses her preference for Fenesta, recognising the value it provides. However, the man initially dismisses the importance, viewing it as just a window. The architect lists the ‘complimentary features’ that come with an ordinary window: dust, rainwater, pollution, noise, and bothersome insects. The man then inquires, “What about Fenesta?” With Fenesta, such inconveniences are non-existent, and lifelong customer service is part of the package leaving the man surprised and deciding to choose Fenesta.
At the end of the campaign video, the brand introduces a question: Aap ke ghar mein fenesta nahi hai?’ as a strategic thought starter to pique curiosity, initiate inquiries and raise awareness about Fenesta’s products and offerings.
“Through the brand campaign #FineFinerFenesta, we have substituted the word ‘finest’ with ‘Fenesta’ drawing parallels to its benchmark-setting offerings. The campaign also reinforces the notion that Fenesta does not compromise, ensuring the best pre and post-sales experiences. Fenesta embodies the art of making choices that assure lasting satisfaction,” Sushmita Nag, marketing head, Fenesta, said.
The campaign is airing on television and digital platforms. Since its inception in 2003, Fenesta has been committed to delivering high-quality, innovative, and sustainable solutions to meet the needs of its customers.
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