FCB Kinnect elevated Kejal Teckchandani to executive vice president position for influencer outreach. The company also appointed Mala Sharma as their assistant vice president for influencer outreach.
“For every consumer-facing brand, implementing an influencer strategy is essential. Kejal has done a fantastic job in building and growing Kinnect Outreach, shaping her team to think like a creative agency and execute like a media agency. Under her leadership Kinnect Outreach powers influencer marketing capabilities not only for FCB Kinnect but for the entire Group.“ Rohan Mehta, CEO, FCB Kinnect, said.
Prior to the new role, Kejal has 13 years of experience and joined FCB Kinnect in 2017.
“Although I come from a background in finance, I found my true calling in advertising, and I couldn’t be happier with this transition. Our goal has always been to harness creativity in influencer marketing to drive economic value for brands. It has been a fantastic journey, and we will continue to invest in data, tools, and people to elevate Kinnect Outreach to even greater heights.” Kejal Teckchandani said.
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