FCB has announced the appointment of Kartikeya Tiwari as creative digital partner for FCB Group India. In this role, Tiwari will focus on enhancing digital capabilities, product development, and talent management across the group’s agencies.
Tiwari previously served as national creative director at FCB Kinnect, where he played a key role in shaping creative strategies and advancing the agency’s digital initiatives. His work includes campaigns such as ‘Vigil Aunty’ for HDFC Bank, ‘Chatpat’ for SOS Children’s Villages of India, and ‘Brave New Art’ for Lenovo.
“Kartikeya’s appointment as Creative Digital Partner is a strategic move to enhance our new-age digital capabilities further. This appointment reflects the agency’s commitment to staying at the forefront of the industry and delivering cutting-edge and future-forward solutions that meet the evolving needs of our clients,” Dheeraj Sinha, CEO, India & South Asia, FCB Group, said.
“This role is a very interesting challenge in my career. I’m very excited to bring new-age creative thinking and techniques to the table for a very diverse set of FCB brands. I hope we can create impactful and purposeful work together. Our creative capabilities, coupled with our strong foothold in digital, are a recipe for impact I’m eager to cook for our clients,” Kartikeya said.
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