Swiggy has launched ‘Privileges’ for its Swiggy One and Swiggy One Lite membership programs, extending benefits beyond its app through partnerships with various brands. From what is understood, members will receive exclusive offers, including value-added services from Yatra such as free cancellation and seat selection on flights. Reportedly, Cinepolis provides a flat 30% discount on movies and food, along with a 25% discount at F&B counters.
Additionally, members can access discounts on OTT platforms: Rs 150 off on Amazon Prime, a 50% discount on Disney+ Hotstar’s 3M Super plan, and promotional offers on SonyLiv Premium plans. Croma offers a 7.5% discount on purchases over Rs 30,000, while Hamleys provides free entry to its play arena. In the beauty category, Ajio offers a 20% discount on select merchandise, and Lakme includes a complimentary waxing service for facial treatments. These partnerships aim to enhance the Swiggy One member experience by offering diverse benefits across travel, entertainment, shopping, and beauty, the company stated.
Swiggy One membership is available at Rs 1199 for three months with a special price of Rs 30 for the same currently, whereas Swiggy One Lite is available at Rs 299 for three months and a special price of Rs 10 for a limited period, as per the Swiggy app.
“With millions of users across India, Swiggy One and Swiggy One Lite stand apart for the benefits they provide across fast-growing categories like food delivery, quick commerce, and dining out. We are now making Swiggy One bigger and better through Swiggy One Privileges which has offers spanning high-usage categories such as OTT, travel, fashion, beauty, and more. With these added privileges, Swiggy One will further enhance its standing as the most exciting and rewarding membership program in the country, bringing to life Swiggy’s mission of elevating the quality of life for urban consumers by offering unparalleled convenience,” Anurag P, VP – Growth, Swiggy, said.
How to avail?
According to the company, Swiggy informs its Swiggy One and Swiggy One Lite members about the latest privileges through homepage notifications, post-order updates, and a dedicated ‘Privileges’ section on the membership pages. Members can redeem offers by unlocking unique codes in the ‘One Membership Privileges’ section and using them directly on partner apps.