Etude, a Korean beauty brand, has announced actress Palak Tiwari as its brand ambassador in India.
“I’m looking forward to becoming a brand ambassador for Etude. I believe being part of a brand that empowers people to embrace their uniqueness is exciting, and I can’t wait to embark on this journey with Etude,” Tiwari said.
From what it’s understood, Etude offers a collection of makeup and skincare products. Reportedly, the brand is available on e-commerce websites such as Nykaa, Tira, Amazon, Myntra, Maccaron, and Boddess.
“I think Tiwari’s endorsement can help Etude penetrate demographics and increase brand awareness among Indian consumers. We believe she will inspire our customers to explore and express their beauty,” Joel Ju Hyeon Park, brand manager, Etude India, mentioned.
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