Global advertising giant WPP has named Deepa Jatkar as the India lead for OpenDoor, its specialised unit dedicated to handling Amazon’s media planning and buying operations. This appointment marks a strategic move to bolster WPP’s capabilities in India, a critical market for Amazon.
According to the company, Jatkar joined Wavemaker India in 2023 as chief growth officer, and brings over two decades of experience in media and consumer technology. Previously part of Meta India’s global sales and marketing team, she played a key role in the India sales leadership group before transitioning to WPP’s Wavemaker.
It is understood that at OpenDoor, Jatkar will lead a team that spans multiple disciplines, including media, business consultancy, tech, and public relations, all tailored to meet Amazon’s needs.
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