Dasos Cabinets, an interiors brand specialising in kitchen cabinets, wardrobes and TV units, has launched its latest television commercial (TVC) featuring the South Indian actor Naga Chaitanya.
Talking about the campaign, Manoj Kashyap, director, Dasos Cabinets, said, “I am happy to unveil the ‘It’s Your Right to Know’ campaign for Dasos Cabinets, which reflects our commitment to providing transparency, quality and customisation in the fixed furniture industry. Naga Chaitanya, with his charismatic presence and commitment to excellence, was the perfect fit to convey our message. His association with Dasos Cabinets elevates our brand, reinforcing our dedication to empowering customers with the knowledge and assurance they deserve in their furniture choices.”
As per the company, the TVC with Naga Chaitanya builds a strong communication strategy, proclaiming that with Dasos Cabinets, ‘It’s Your Right to Know,’ and the notion of ‘You know na bro’ no longer applies when thinking about kitchen cabinets, wardrobes and TV units.
The campaign is conceptualised by PAD.
“When crafting the narrative for Dasos Cabinets’ TVC, we wanted to address the common issues customers face in the fixed furniture and challenge the status quo. The ‘It’s Your Right to Know’ theme emerged as a powerful message, urging customers to not compromise on quality. We chose this theme to resonate with customers’ experiences and bring a fresh perspective to this industry,” Vivek Reddy, co- founder and creative director, PAD, added.
Moreover, the campaign is live across theatres followed by a complete 360-degree marketing campaign.
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