Lionsgate Play has announced its latest festive campaign, ‘Gatecrash Lionsgate’, offering viewers the chance to access its app for free for seven days. Running from 18th to 24th October, the campaign invites audiences to explore a wide range of action-packed content without any cost.
The campaign will also coincide with the Indian premiere of Paris Has Fallen, the newest instalment in the Has Fallen franchise. Viewers will be able to watch the premiere starting 18th October, with new episodes released weekly.
As part of the campaign, Lionsgate Play has released two ad films, conceptualised by Havas Media. These ads feature characters navigating daily life while mentally reliving iconic movie scenes. The message emphasises how their appetite for entertainment can be satisfied by the titles and franchises available on Lionsgate Play.]
The campaign provides audiences with access to popular global titles like Past Lives, Gaslit, Tokyo Vice, and Normal People, along with major franchises such as John Wick, The Hunger Games, and Saw. In addition, viewers can enjoy star-studded films such as The Iron Claw, The Beekeeper, and The Bricklayer, as well as award shows like the Primetime Emmy Awards, Golden Globes, Critics Choice Awards, and BAFTA Awards.
“As we approach our fourth anniversary, we’re thrilled to launch our biggest campaign ‘Gatecrash Lionsgate’. This initiative promises an unforgettable entertainment experience, inviting entertainment enthusiasts to explore our diverse line up and indulge in captivating stories and unforgettable characters, all with free access for 7 days. Additionally, we’re excited to offer exclusive access to the Indian premiere of the highly anticipated series, ‘Paris Has Fallen’, ensuring an edge-of-the-seat experience. Through this campaign, our aim is to engage a broader audience and elevate their experience on our app,”Anushree Bhardwaj VP – Marketing, Lionsgate Play, South Asia said.
With ‘Gatecrash Lionsgate’, viewers can explore a variety of content during the week-long free access, experiencing a mix of films, series, and international franchises.
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