With 234GRP, Viacom18 owned COLORS has topped the Hindi GEC in the 15-50 ABC HSM urban segment. The segment is an audience cohort that advertisers keenly follow.
In a year that saw Hindi GECs fuel overall television viewership resurgence, COLORS has emerged as the most substantial contributor to this progress having, marking 85% growth (234GRP in Wk4 2024 from 126GRP in Wk14 2023) since the beginning of this fiscal.
Moreover, COLORS’ current market share of 27.9% is the highest the channel has achieved in 12 years. The channel also achieved an overall reach of 52 million, extending its lead for the 44th week now, going 16% ahead of its closest competitor.
Furthermore, COLORS has also achieved a 114% growth in Prime Time since the beginning of the financial year (HSM Urban 15+, wk3 2024 vs wk14 2023).
Since July 2023, COLORS has been diversifying its content offering, from mythological saga Shiv Shakti – Tap Tyag Tandav to reality shows such as BIGG BOSS and Khatron Ke Khiladi to social drama Doree to love stories including Neerja Ek Nayi Pehchaan and Chad Jalne Laga and family dramas like Parineeti.
With a lineup of new shows slated to launch later this month, COLORS looks set to keep the forward momentum going strong.