CoinDCX, a cryptocurrency exchange, has appointed Gautam Gambhir, cricketer, as its new brand ambassador. From what is understood, Gambhir will lead the ‘Learn Karo.Crypto Karo’ campaign, aimed at providing Indian investors with crucial knowledge before entering the crypto market.
“We’re thrilled to welcome Gautam Gambhir as our brand ambassador. His iconic career and values resonate with trust, grit, and commitment to learning that defines our brand. Our success is rooted in the trust of our 15 million customers who appreciate a platform focused on transparent, informed investing. Education has always been at our core, and we understand the risks of investing without a solid foundation of knowledge. As crypto adoption grows in India, we’re doubling down on our efforts to empower investors through knowledge first.” Sumit Gupta, co-founder, CoinDCX, said.
The campaign aims to address these concerns and make cryptocurrency more accessible to Indian investors. CoinDCX plans to use this initiative to break down knowledge barriers and encourage confident participation in the crypto space, the company stated. The campaign will feature ambassadors recognized for their expertise in various fields, reflecting CoinDCX’s commitment to investor education, the company added.
“Before making any decision, you first need confidence—and confidence comes from knowledge about the subject. That’s why I’m partnering with CoinDCX in its educational initiative, to help give India the confidence to explore crypto knowledgeably and responsibly. Every investment platform should put learning at its core. My message through this partnership is simple: first, learn, and then invest.” Gambhir added.