Centuary Mattress has assigned PAD integrated marketing and communications as its creative agency partner, marking the second consecutive year of collaboration, solidifying their commitment to the overall strategy, planning and creative content requirements across online and offline platforms for the brand.
“Their strategic thinking and deep understanding of our category have been instrumental in helping us reach new heights. Together, we aim to create even more engaging and impactful campaigns that resonate with our customers and reinforce our position as an expert in quality sleep solutions,” Vijay Kumar Mikkilineni, general manager brand and marketing, Centuary Mattress, said.
Centuary Mattress including mattresses, pillows, and accessories, has consistently relied on PAD Integrated Marketing and Communications to craft compelling marketing campaigns and innovative branding strategies. PAD Integrated Marketing and Communications will develop a comprehensive communication strategy with a three-fold mission: to raise brand awareness and highlight the value offered to consumers in order to boost sales. The strategy encompasses the creative and execution of brand films and the design of offline promotional materials, the management of online reputation, and the refinement of brand strategies.
“The partnership reaffirms our commitment to delivering innovative marketing solutions, and we look forward to even more success together. We’re excited to bring fresh ideas and compelling campaigns to the world of sleep solutions. Our team is geared up to keep dreaming big and crafting branding strategies that will make Centuary Mattress stand apart in the market,” Gautam Reddy, founder, PAD Group, said.
Centuary rolled out its ‘Copper sleep is better sleep’ campaign, showcasing the brand’s collaboration with badminton player P V Sindhu, who has become the face of the brand. The campaign emphasises Centuary Mattress as the go-to sleep specialist partnering with a badminton specialist.