CashKaro launched its new campaign titled ‘Aadat Badlo’ which aims to encourage customers to adopt a more rewarding approach to online shopping. From what is understood, the campaign is divided into three ad films.
“We’ve always been passionate about empowering consumers to make informed financial decisions. Our ‘Aadat Badlo’ campaign is a testament to this commitment. We encourage everyone to break free from traditional shopping habits and discover incredible savings via CashKaro. We have paid out ₹1000 crores in cashback & the potential for savings is limitless,” Swati Bhargava, co-founder, CashKaro, said.
According to the company, each ad uses different examples to illustrate a key point: while shopping directly on popular online sites might offer some discounts, shopping via CashKaro to shop on those same sites will help you get the same products for even less.
“Discount plus cashback is the perfect recipe to maximise savings on online shopping, especially during the festive season. Though online shopping in India has skyrocketed in recent years, many shoppers are still missing out on huge savings. Our ‘Aadat Badlo’ campaign encourages shoppers to adopt a smarter approach,” Ishan Agarwal, director- brand and creatives, CashKaro, said.