Burger King India has unveiled a new TVC campaign ‘Whopper: Swaad Aisa, India Jaisa’. As per the company, the campaign celebrates the Whopper which has been made to suit the Indian taste palate.
The company has crafted multiple Whopper films to cater to different regions of the country. Additionally, each film shows the journey of a protagonist who, like many others, believe that Western QSR brands do not understand the meaning of Indian Swaad and their products are bland in nature.
Talking about the campaign, Kapil Grover, chief marketing officer, Burger King, said, “The Whopper served in India is unique and unlike any other in the world as it is customised to suit the Indian taste palate. Our new campaign, ‘Whopper: Swaad Aisa, India Jaisa,’ with its various regional edits perfectly embodies our commitment of serving tasty food which meets guests’ taste expectations. With the launch of premium glazed buns, we want to give the best Whopper experience to our guests.”
The TVCs will be aired in multiple languages, including Hindi, Gujarati, Kannada, Marathi, Bengali, and Telugu. In addition to the television commercial, the campaign will be promoted through digital platforms, social media, digital influencers, out-of-home advertising (OOH) and in-restaurant displays.
With this campaign, Burger King has also introduced Glazed Premium Buns in the Whopper range. As part of continuous improvement, these Glazed Premium Buns not only add to the taste of the bun but also enhance the freshness.
“Our films capture the taste expectations of every Indian, and how Whopper transforms those expectations into reality in a truly Indian way. The music used in the films is not just a device, it’s got a regional twist to it that makes it the sound and feeling of satisfaction when Indians enjoy their favourite desi flavours in the Whopper. The vibe, the treatment, the swaad, everything is Indian for every Indian,” Pravin Sutar, head of creative, Black Pencil, added.
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