Brands cash in on festivity with Holi campaigns! from CGI to emotional messaging

Brands find blessings in disguise during festivities to connect to their target audience, be it Diwali’s shimmering lights, Holi’s playful colours, Christmas’ delightful confectioneries or Eid’s larger-than-life feasts. Following the bandwagon, this year too brands have put their heart and soul into their Holi campaigns. BrandWagon Online looks at some of these campaigns:

Sony India focuses on CGI trend

Sony India rolled out a computer-generated imagery (CGI) campaign for Holi which is aimed at transforming the way we enjoy this colourful festival. This CGI-based video crafted in collaboration with Interactive Avenues, the digital arm of IPG Mediabrands India, showcases the brand’s XV800 party speaker in a larger-than-life portrayal. The primary goal of this campaign is to amplify awareness about the product’s abilities to elevate any gathering.

Crocs’ #ComeAsYouAre with Rasha Thadani and Vedang Raina

Conceptualised and produced by Supari Studios, the campaign film features Vedang and Rasha in a spirited celebration. From friendly excitement to spontaneous dance-offs, the film seamlessly highlights the functionality and style of Crocs as an accessory for Holi. The video concludes with Crocs adorned in Holi colours, symbolising the aftermath, as Rasha, Vedang, and their friends relax.

#FortuneWaliHoli of Adani Wilmar

Adani Wilmar’s campaign ‘Holi ke rang, Fortune ke sang’ resonates with the festive colours and fervour celebrated across the Hindi-speaking belt. The ad film conceptualised by Ogilvy showcases Fortune’s offerings, including edible oils, besan, basmati rice, atta, pulses, sugar, and poha; and portrays the vibrancy of the festival. The film takes the colourful celebration from the streets to the kitchen, where traditional Holi delicacies such as gujiya and khasta mathiri are prepared using Fortune products, including kachi ghani mustard oil, soyabean oil, and sunflower oil. The film concludes with the message, “Toh aap bhi apne dhang se Holi manaiye aur Fortune se tyohaar ki ronak badhaiye! Kyunki Fortune ke har rang mein hai kuch khaas #Fortunewaliholi.”

Noise adds rhythm to Holi with artist Idris

Noise has collaborated with artist Idris Ahmed for the Noise of India campaign to make the essence of the festival come alive by bringing the vibrant artwork to its smartwatches through exclusive, downloadable watch faces. Under ‘Noise of India’ the brand celebrates every heartbeat that echoes the pulse of the nation. From the exhilarating burst of colours during Holi to the rhythmic beats of dhol resonating through the streets, every celebration becomes a symphony of joyous Noise that reverberates across the land.

Shisen Fox asks Holi Kab Hai?

Shisen Fox’s holi campaign, ‘Holi Kab Hai?’ focusing on the true spirit of Holi by making peoples’ faces colourful and joyous via sunglasses. The campaign conceptualised by Glad U Came, advises consumers to be cautious and protect the eyes. The digital ad starts with a montage of a group of friends wearing Shisen Fox sunglasses which is followed by splashes of colours on their faces leading up to the message: play Holi with precaution.

Indian Sellers Collective celebrates Holi Ke Rang Bharatiya Vyanjanon Ke Sang

Indian Sellers Collective, an umbrella body of trade associations and sellers across the country, launched the campaign ‘Holi Ke Rang Bharatiya Vyanjanon Ke Sang’ to celebrate the goodness of Indian cuisine, highlighting the rich traditions and flavours passed down through generations. The campaign further urges Indians to embrace indigenous cuisine and reject foreign food such as Pizza, Burger, French Fries and various other foreign foods and drinks.

JUICE Cosmetics’ Her Color Safe

Taking advantage of the festival of colours, JUICE Cosmetics came up with their diverse range of makeup products under the banner ‘Her Colour Supersafe’. As the vibrant spirit of Holi approaches, the brand invites its consumers to illuminate the festivities with its range of products that embody the essence of safety, sustainability, and inclusivity. Meanwhile, the ad film highlights the brand’s product offerings.