As the holiday season approaches, office workers across India are in full swing, feverishly crafting excuses for time off. BookMyShow, the leading entertainment platform, taps into this familiar seasonal chaos with its latest campaign, ‘You Make the Excuse, We’ll Make the Plan’. It captures the essence of the year-end hustle, blending humour with a simple message: take time for what truly matters — enjoying festive moments with loved ones.
The campaign is anchored in two videos, each offering a different perspective on the seasonal dilemma. The first takes the employee’s view, highlighting comically elaborate leave applications. These range from celebrating a cousin’s goldfish’s first birthday to ‘the mountains are calling’. The lighthearted script captures the universal yearning for a break.
The second video flips the script to the boss’s perspective, showing a flood of questionable leave requests. Amused by the holiday spirit, the boss eventually drafts their own ‘out of office’ email titled ‘Finding my Inner Peace’, opting to join in the festivities instead.
“As the year comes to a close, the festive season offers a perfect opportunity to pause, relax and celebrate,” said Dolly Davda, Head – Marketing, BookMyShow. “With ‘You Make the Excuse, We’ll Make the Plan,’ we’ve captured the relatable humour, where balancing responsibilities and revelry becomes part of the holiday tradition. This campaign encourages people to take a well-deserved break and focus on what truly matters – spending quality time with loved ones and creating unforgettable memories. By blending humour and storytelling, we reaffirm BookMyShow’s commitment to being the ultimate destination for seamless and stress-free planning of top-tier entertainment, ensuring that fans never miss out on the experiences that make the festive season so special.”
The campaign invites viewers to find the humour in workplace chaos, embrace the festive spirit, and take action by booking on BookMyShow.
Adding to the holiday cheer, Indian and international brands are also getting in on the fun, offering their own cheeky out-of-office replies. From Maybelline India’s ‘OOO or not, servin’ looks is our top priority’ to Uber India’s ‘Gaadi gate par khadi hai, jaldi se baitho’, the campaign has sparked a wave of festive camaraderie and humour.
As BookMyShow prepares to offer memorable experiences this festive season, the campaign reflects the true spirit of the holidays: balancing work and play. Whether it’s catching a blockbuster movie, attending a live show, or celebrating the New Year, BookMyShow ensures fans don’t miss out on key moments.