Bisleri International has announced Aditya Roy Kapur as the new brand ambassador for Bisleri Limonata.
Bisleri Limonata is a drink that combines lime and mint. The #DoubleTheChill campaign aims to promote this product and its distinctive flavour blend.
Aditya Roy Kapur’s association with Limonata is intended to enhance the brand’s image and appeal to Gen Z.
The Bisleri Limonata #DoubleTheChill campaign was created by Bisleri’s in-house creative team. The brand association with Aditya Roy Kapur was managed by Wavemaker and Group M ESP.
“Bisleri Limonata stands out in lemon beverages with its lime and mint combination and has won over millions of consumers. Aditya Roy Kapur is a great brand fit because he is one of the coolest actors today with an easy going charm. With this campaign, we’re set to strengthen our bond with GenZ consumers and drive even greater demand for Limonata,” Tushar Malhotra, director – sales and marketing, Bisleri International said.
“I’m excited to embark on this refreshing journey. Limonata’s invigorating taste and zest for life perfectly aligns with my own outlook. I enjoyed being part of the campaign because it has such a chill and fun vibe and should be very enjoyable for the consumers. This besides, I am happy to collaborate and be a part of the Bisleri family,” Aditya Roy Kapur said.
The integrated launch of the campaign will be promoted across various platforms, including television, digital media, out-of-home media, delivery vehicles, trade marketing, OTT platforms, and more.