Betterhalf, a matrimony super app and premier tech-enabled end-to-end wedding planning and fulfillment company, has declared its expansion with PAN India wedding operations in support of Prime Minister Narendra Modi’s visionary ‘Wed in India’ campaign.
The company aims to promote pristine wedding locations across 100 cities in India, provide professional job opportunities to wedding vendors, and deliver good wedding experiences to urban brides and grooms.
Talking about the initiative, Pawan Gupta, co-founder and CEO, Betterhalf, said, “We believe in delivering exceptional wedding experiences while contributing to the Indian economy, in line with PM Modi’s vision of Wed In India. Betterhalf is committed to its roadmap to build Rs 1000 crore annual turnover business, utilising its AI-enabled wedding planning booking platform, and delivering professional quality services and competitive deals to wedding customers on its platform.”
Moreover, PM’s ‘Wed in India’’ initiative, inspired the company to take proactive steps against Rs 1 lakh crore loss caused by destination weddings.
Additionally, the company has also introduced the AI-enabled ‘Wedding Ideabook’ to strengthen the artificial intelligence technology. The feature empowers customers to choose from over 10,000 designs on wedding decor, jewelry, photography and makeup, with transparent pricing.
The company has also launched real-time immersive shoots of wedding venues, allowing customers, including international clients, to virtually explore and select properties from any location.