BeepKart, a platform to digitise and organise the used two-wheeler market, has joined forces with the influencer marketing agency, Let’s Influence, to spearhead a campaign aimed at boosting brand awareness in Bangalore and Chennai.
As per the company, the collaboration is centered around showcasing BeepKart’s core mission: to offer an experience in buying and selling affordable two-wheelers.
Talking about the campaign, Himanshu Mehta, director of growth marketing, BeepKart, said, “Our collaboration with Let’s Influence has been a cornerstone in our marketing strategy. The influencer marketing campaign has not only elevated our brand’s presence in key markets but has also profoundly impacted our engagement rates. With over 4.5 million impressions and a reach that almost touched 4.37 million in just one month, the results speak volumes about the campaign’s effectiveness and the resonance of our brand message with the audience.”
The campaign, curated by Let’s Influence, leveraged the power of influencers within the biking, automobile and lifestyle domains, to highlight BeepKart’s unique selling propositions (USP).
“Working with BeepKart has been an exhilarating experience. Understanding their brand ethos and the audience they aim to connect with allowed us to tailor a campaign that truly made an impact. Leveraging our network of influencers who align with the biking, automobile, and lifestyle genres helped us create authentic and compelling content, driving unprecedented engagement and brand recognition for BeepKart,” Bhawna Sethi, founder, Let’s Influence, added.
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