BBLUNT, the hair care brand from the Honasa Consumer, has launched its latest campaign #BeBoldBeBlunt. As per the company, the campaign is aimed to inspire and empower young individuals to take a stand against bullying, eve-teasing and the challenges they may face as they embark on their college journeys.
Additionally, the billboards bearing the #BeBoldBeBlunt messages are placed at prominent college locations in Delhi NCR and Mumbai, to ensure visibility and impact.
Talking about the campaign, Anuja Mishra, chief marketing officer, Honasa Consumer Limited, said, “At BBLUNT, we believe in the transformative power of self-expression and embracing one’s own uniqueness. Through our #BeBoldBeBlunt campaign, our mission is to empower today’s youth to not only stand up for themselves but also to confront the challenges they encounter. By doing so, we aspire to create an environment characterised by respect, inclusivity and the celebration of individuality.”
The campaign is being showcased through a dynamic digital and out-of-home (OOH) campaign.
Moreover, the campaign is expected to resonate with young individuals who are looking for inspiration and encouragement as they embark on their college journeys.