Ayushmann Khurrana, actor and recording artist, has signed a global recording deal with Warner Music India, a prominent music label in the country. The move marks a significant step in Khurrana’s artist career. Signing with Warner Music India will provide Khurrana access to the label’s global ecosystem, facilitating connections with audiences and artists beyond India. The first release from this partnership is anticipated to debut later this month.
“I have always wanted to collaborate with like-minded people in my pursuit of creative excellence. I want to take my music to a global audience and I’m confident that with Warner Music India by my side, I will make some significant strides in this realm. I cannot wait to unveil my next song to people. It will be a new sound that people haven’t heard from me before which is extremely exciting personally for me,” Ayushmann Khurrana said.
“Ayushmann has experienced unparalleled success with his films, and we’re excited to see him now scale new heights as a pop star. With his passion for music, a versatile sonic identity, and our artist-first ecosystem, we are thrilled to build an iconic roadmap for him on his music journey,” Jay Mehta, managing director, Warner Music India & SAARC, said.
“Ayushmann already enjoys immense popularity in India and among the global Indian diaspora. We believe he has the talent and charisma to connect with even more audiences worldwide and become a truly global music and entertainment icon,”Alfonso Perez Soto, president- emerging markets, Warner Music added.
“Ayushmann and his distinctive voice light up the stage and screen, and he has the star quality to captivate audiences around the world. I’m very excited about the music culture in India right now – its diversity, pace, and dynamism are inspiring – and we have big global plans for our artists and our company.”Max Lousada, CEO- Recorded Music, Warner Music Group, said.
Ayushmann has lent his voice to several iconic pop songs over the past decade, including hits such as ‘Mitti Di Khushboo,’ ‘Paani Da Rang,’ and ‘Mere Liye Tum Kaafi Ho’, each amassing millions of views. In his cinematic journey, he stands out as the sole Indian actor to be honored twice by TIME Magazine within just three years, recognised for his use of cinema for social change, solidifying his influence on a global scale.