Timex, the American watchmaker, launches a new chapter in its ‘Waste More Time’ campaign featuring brand ambassador Ananya Panday. The campaign encourages individuals to embrace the concept of slowing down, emphasising that time spent discovering oneself is valuable.
In the campaign, Ananya showcases Timex’s latest Fall/Winter collection. She engages in various activities, from playing games to enjoying music and relaxing on the beach, all while promoting the idea of “Waste More Time.”
“At Timex, our focus has always been on creating timepieces that resonate with today’s consumers, who value quality, craftsmanship, and timeless style,” says Deepak Chhabra, Managing Director of Timex India. “I’m thrilled to introduce the Timex Fria Peekaboo Collection, our latest innovation—an accessory that truly stands out, along with the Q Timex watches from our celebrated premium franchise. We continue to extend the theme of ‘Waste More Time’ and encourage everyone to embrace the slow. Your Timex doesn’t just tell time; it tells your story and reminds you to make time yours.”
Timex continues its 170-year history of producing watches designed for everyday wear. The new collection highlights key pieces such as the Q Timex and the limited-edition Timex Fria Peekaboo, which aim to represent individuality and style. The collection focuses on the importance of appreciating details and finding joy in daily moments.
Timex has launched the limited edition Fria Peekaboo collection, featuring a minimalist bangle silhouette and a cutout design. The collection includes a stainless-steel body with a metallic finish and bold detailing, aimed at consumers looking for style and quality. Priced at Rs 24,995, it offers six distinct variants suitable for both daily wear and evening events.
The brand emphasises the idea that with a Timex, individuals can focus on what fulfills them, encouraging users to forget about time and enjoy the moment.
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