The Job
We help some of India’s leading brands create high-impact digital experiences, which is at the core of my job. Every brand brings a fresh perspective and learning about their unique business models is an enriching journey. With each new brand under our wing, we delve deep into their unique business intricacies, accumulating knowledge that only compounds with time. Beyond that, witnessing our creative concepts materialise is profoundly rewarding.
The Weekdays
No two weekdays are alike. Every weekday is a blend of strategic planning, pitch preparation, and campaign execution for the brands we manage. Every day brings its own set of challenges, and solving them keeps us on our toes. In a vibrant nation like India, where trends shift daily, capitalising on these movements ensures we’re always energised and engaged. But amidst this hustle, two hours remain sacrosanct. Starting my day with an hour of cricket early morning alongside the team, and concluding it with an hour of strength training, they serve as essential bookends.
The Weekend
Family takes the forefront during weekends. Often, it’s about hopping into the car and driving out of town to catch up with extended family. On quieter weekends, I invest my time in personal growth and self-enhancement. Whether it’s getting engrossed in a new book, honing a newfound skill, or trying a different workout regimen, self-improvement is a continuous pursuit.
The Toys
While my professional life is intertwined with a variety of gadgets, a select few have a special place. My iPad, ever ready for skill-building sessions; the DJI Osmo camera, always at hand to capture travel experiences; and then there’s my SUV, ideal for off-road trails.
The Logos
I have a keen eye for brands — evaluating them comes naturally. I weigh them on numerous parameters before they earn my loyalty. I appreciate brands with a strong backstory or those backed by a passionate community. Consistency is key. Brands like GymShark, Apple, Indigo, Zomato, Mokobara, The Whole Truth Foods, and Zoho resonate with me for these reasons.