Advantage Club has unveiled a 360-degree marketing campaign ‘My Gift. My Choice’ to transform how businesses celebrate Diwali with their employees. As per the company, the campaign highlights the importance of choice and flexibility in employee gifting and features a commercial featuring Abhay Mahajan.
The campaign underscores the significance of offering employees the choice and flexibility to select their Diwali gifts, adding a touch of personalisation and appreciation to the corporate celebration.
Talking about the campaign, Sourabh Deorah, co-founder and CEO, Advantage Club, said, “Our aim is to create a memorable Diwali experience for both employers and employees. By allowing employees to choose their gifts, organisations can build deeper engagement with them to make them feel valued and cherished during the festival of lights. Our aim is to bring choice in the entire gifting process.”
The brand commercial, narrated through an inspiring storyline, captures the essence of the corporate world, employee dedication, and the significance of employees gifting during the festive season. Moreover, the film begins with a glimpse into the life of a 30-year-old dedicated corporate employee seated at his desk. Amid his focused hustle, he experiences a heartwarming surprise as he hears “Happy Diwali,” followed by the joyful receipt of a beautifully wrapped gift box.
The campaign also includes an extensive social media blitz, billboards.