Aditya Birla Finance announced that it has collaborated with KL Rahul to promote the brand’s philosophy of empowering individuals and enriching their lives through a campaign ‘Ab Kahani Badlegi’. The ad campaign features KL Rahul recounting his milestones in life and drawing parallels with the journeys of individuals.
“KL Rahul’s journey and achievements reflect our commitment to empowering individuals to achieve their aspirations, and we believe that his association with ABFL will elevate our marketing efforts to new heights. As a leading financial institution, ABFL offers a diverse range of loan solutions that cater to the diverse needs of our customers, and we are confident that our partnership with KL Rahul will help us connect with a wider audience and further strengthen our bond with them,” Rakesh Singh, MD and CEO, Aditya Birla Finance, said.
The campaign opens with KL Rahul’s origins, featuring a game of cricket being played in a lane where he, as a young boy, takes the first step towards his journey. The narrative unfolds further by reflecting Rahul’s evolution as he transitions through various life stages, illustrating the evolution of his journey and weaving in narrating the achievements of individuals made possible through the financial solutions ABFL offers.
KL Rahul showcases an array of shots for every ball, traits mirrored by ABFL in its commitment to providing a range of loan-related proposition offerings to diverse individuals, supporting MSMEs and SMEs, and nurturing entrepreneurs.
The campaign Ab Kahani Badlegi showcases ABFL as a financial powerhouse with products and services ranging from personal loans, business loans – Udyog plus, SME loans, loans against property with minimum documentation, faster disbursement, and flexi loan facility with an online process that empowers consumers to realise their aspirations. Launched across television and digital platforms, the nationwide campaign will extend its reach across all age groups.