The cricketing fever has returned with a bang as the Indian Premier League (IPL) hits multiple screens of the Indian diaspora.
The ad volume has seen a surge of one percent during the first 15 matches of the IPL as compared to the previous season. Additionally, the count of categories in IPL 17 has increased by 63% compared to the previous season. The count of advertisers has increased by 26% in IPL 17 in comparison to the previous edition, according to a report by TAM.
E-com Gaming held the top position for all the first seven matches in IPL 17. The top five categories accounted for 52% ad volume share. E-com gaming and Pan Masala were the only common categories in IPL 16 as well as IPL 17. Of the total top five categories, two of them belonged to food and beverages sector.
Furthermore, the top five advertisers contributed to 37% share of ad volumes with Sporta Technologies leading the list. Sporta Technologies led the list from matchday one to seven. However, Parle products was the leading advertiser from matchday eight to 11. Sporta Technologies, Vishnu Packaging and K P Foods were the common advertisers between IPL 16 and IPL 17.
Additionally, Sporta Technologies retained its first position during all the seven matches. Moreover, the first 15 matches of IPL 17 witnessed 36 new categories and 73 new brands advertised in seven matches of IPL 17 compared to same number of matches in IPL 16. Parle Food Products was the leading brand followed by Airtel Xstream Fiber among 73 new brands.
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