Holi marks the end of the cold winter and warming up of the Indian subcontinent. With that, begins the festive season following a small lull after New Year’s Eve. So too begins the festivities and the search for the illusive offerings that will entice the customer to return again and again

As with the recently concluded Taste of Tomorrow surveys conducted by Puratos, a resounding trend is of one that leans towards innovation while keeping its roots firmly within the comfort zone. And this is true across the globe and especially within the South East Asia region. An old classic is the sourdough bread, traditionally made from retaining a fermented portion of the dough and using it to ferment the next batch.

Keeping with the taste of the traditional sourdough, Puratos O-tentic Durum gives you delicious sourdough recipes for different varieties of breads. Breads that will entice you with their great looks and aroma. Breads that will remind you of a taste that is so familiar but in a modern avatar. The O-tentic Durum, comes with its active bakery ingredients that bring the old fashioned into the modern age. At a bare four per cent on flour weight, the O-tentic Durum gives consistent results when mixed with flour, water and salt. The O-tentic Durum creates a soft-type of European bread that is crunchy on the outside yet soft on the inside — a trend that is fast catching up in India and the South East Asian region. O-tentic Durum natural fermentation process uses key ingredients to influence the taste, flavour, texture, shelf life, softness and crumb structure in bread, making it a sure fire winner. It adds innovation that helps you create new signature breads of exceptional quality and texture while keeping true to the taste of the old traditional handcrafted breads.

Unique taste

Taste, of course, continues to be king as far as Puratos’ products are concerned. As was proved by the recently consumer preference test done in Mumbai where consumers across a wide cross section voted Puratos’ CARAT range of compound to be better by far. Whether it was in terms of taste, texture, mouth feel or the sheer richness of the product, Puratos’ CARAT stood out.

Chocolate is that magic ingredient that can instantly transport you back to your childhood. With a small bite, the melt in the mouth texture, the superb snap and the rich notes of the CARAT, transporting consumers back to their memories becomes an easy task. With its superior snap, and the wonderful texture that comes from handpicked cocoa beans, the careful treatment to further enhance the flavours of the CARAT compounds makes it a classy world class product, that shines in traditional as well as cutting edge applications. So while consumers like to experience innovative products and move beyond the usual, there exists that little nagging voice in their hearts calling them back to their roots, to experience what was once more, reminding them of simple pleasures, of days gone by. To hold on to the memories of maybe a simpler time, when all one wanted was a chocolate cake, and that was life enough.

While cupcakes also form just such an integral part of life, the innovations within the cupcake industry just doesn’t stop. Making new and exciting flavours is just one way of capturing the mind space of the consumer. While that may not always be possible, Puratos’ Cremfil Ultim range opens new vistas for experimentation. The Cremfil Ultim allows customers to include that little piece of magic into a long-shelf life cupcake. A chocolatey surprise when consumers take a bite into a cupcake. With its long shelf life, bake stable, and freeze stable properties, the Cremfil Ultim is the go-to option that brings a smile to a consumer’s face.

Made from the same ingredients that go into Puratos’ signature compound lines, the Cremfil Ultim brings complex flavours that are a hallmark of a Puratos chocolate product in a long standing format. Extremely easy to use within the industrial set up, the Cremfil Ultim is easily customisable to suit your individual needs at a price point that is temptation itself.

While price points may tempt, it is ultimately the taste of the products that have to pass the biggest taste test of them all -the consumers’ taste test. It is here that the Cremfil Ultim sparkles. With its melt in the mouth texture, rich cocoa tones and superior mouthfeel, the Cremfil Ultim is that ultimate winner – true to its name.

As our Taste of Tomorrow survey showed, as consumers clearly are interested in something new, they still want to stay within their comfort zones, choosing to return time and time again to traditional flavours. Traditional flavours which maybe in a new avatar, modernised to suit the 21st century, but traditional enough in the first bite to return one to a simpler and nostalgic past.