Uno Minda, a Tier 1 supplier of proprietary automotive solutions to Original Equipment Manufacturers (OEMs) in India, launched the UnoMindaKart, which is a direct-to-consumer (D2C) online platform. This is a significant step in the automotive aftermarket sector, especially in the online space, as it gives customers access to high-quality automotive components, offering convenience, precision, and a seamless digital experience.
UnoMindaKart caters to a broad spectrum of automotive needs, including two-wheelers, three-wheelers, passenger cars, commercial vehicles, tractors, and off-road vehicles. The website features an impressive catalogue of over 5,000 SKUs, split up into more than 30 categories. These include 24 categories of spare parts, 10 categories of car accessories, and a unique alloy wheel visualizer..
Innovative Features and Customer-Centric Approach
UnoMindaKart stands out for its customer-centric features and technological advancements. One of the key highlights is the ‘Add My Vehicle’ tool, which allows users to input their vehicle details and receive personalised product recommendations, ensuring a perfect fit for their specific models.
The platform also introduces a 3D Visualizer, offering an immersive augmented reality experience that lets users see Uno Minda components in their actual fitment locations. Additionally, the Wheelz Visualizer enables customers to virtually explore different alloy wheel styles and visualise how they would look on their vehicles before making a purchase.
To further enhance the customer experience, Uno Minda has integrated a web bot that acts as a personal assistant, guiding users through the buying process and addressing their queries in real time. This commitment to innovation and customer satisfaction reflects Uno Minda’s legacy of over 65 years in the automotive industry.
The company’s extensive distribution network, with 1,400+ business partners, 40,000+ retailers, and 70,000+ service points across India, ensures that customers nationwide can benefit from the new D2C platform.With UnoMindaKart, Uno Minda continues to set industry benchmarks by embracing digital transformation and meeting the evolving needs of Indian consumers. Customers can now conveniently order their preferred Uno Minda products directly from the website, http://www.unomindakart.com, marking a new era of convenience and engagement in the automotive aftermarket sector.
