Hero’s electric two-wheeler brand, Vida, has launched a new campaign called ‘Charging Simple Hai’, which highlights the convenience of charging removable batteries with a simple household electric plug point. Vida launched this new television and digital campaign during the Indian Premier League (IPL), explaining the advantages of removable battery technology.
Simply charge EV without infrastructure worries
Vida’s campaign titled ‘Charging Simple Hai’ and anchored by the tagline ‘Impossible nahi, simple hai’, explains that one can easily charge the removable battery with a standard 5-ampere plug socket at home. One doesn’t have to frantically search for a charging station, and with a removable battery, this could be the answer for range anxiety.
The campaign showcases Vida’s commitment to making electric mobility accessible to everyone. This is the reason it says that ‘Every plug point is a VIDA charging point’. The Vida electric scooter comes with removable batteries that can be conveniently charged using a standard 5-ampere plug socket found in most homes. The campaign further says, there is no need to move the entire scooter to a plug-point; simply take the batteries out, and charge them anytime, anywhere.
The multi-platform campaign is being rolled out across television, with prime-time placements during IPL matches, as well as a robust digital presence on YouTube, Instagram, Facebook, and X. Additionally, the campaign is being amplified through VIDA’s owned platforms to ensure strong reach, deep resonance, and consistent storytelling.
Vida V2 lineup: Power, Range, Price
The Vida V2 electric scooter is available in three variants — Vida V2 Lite, Vida V2 Plus and Vida V2 Pro. The Vida V2 Lite is powered by a 2.2 kWh battery with an IDC range of 94 km. Priced at Rs 74,000, it has a top speed of 69 kmph. The mid variant, the Vida V2 Plus, is priced at Rs 85,300 and has a battery pack of 3.4 kWh. It has an IDC range of 143 km and a top speed of 85 kmph. The top model, Vida V2 Pro, costs Rs 1,15,300 and has a battery capacity of 3.9 kWh. It offers a range of 165 km and has a top speed of 90 kmph.
