Ola has been in the news with outraged customers complaining over the service and after-sales quality of the EV maker and there was also an incident when an outraged customer set a dealership on fire. Addressing the concern, Ola has finally decided to up its game and has announced the launch of the ‘Network Partner Program’.
Ola Electric Network Partner Program — What is it?
As part of the initiative, Ola plans to onboard over 600 partners. Through the program, Ola Electric will continue to onboard partners to drive EV adoption and provide sales & after-sales experience across the country. The company will further leverage this program for sales and service of its upcoming Roadster portfolio, deepening EV penetration in the motorcycle segment across India.
Ola Electric presently has nearly 800 company-owned stores, and with the ‘Network Partner Program’, will have nearly 1,800 sales and service touch points ahead of the upcoming festive season.
Announcing the expansion, Bhavish Aggarwal, Chairman and MD, Ola Electric, said, “Our D2C model has been extremely successful in driving sustainable business growth. The Network Partner Program will further amplify the benefits of our D2C network as it requires limited capital investment from partners and can be scaled up really fast.”
He added, “While the company-owned stores will be the anchors of our sales and service network, this program will be instrumental in expanding the EV footprint deeper into the urban and rural markets. We will continue to expand and invest in our front-end network to accelerate EV adoption to #EndICEAge, and by the end of next year, will have 10,000 Network Partners across the country.”
