Skoda has already lead the way in the new era with the announcement of its all-new compact SUV. With an initiative of user engagement, customer involvement, and digitalization they have introduced 360-degree digital activities that help them to engage with their audience and Skoda enthusiasts more closely.
Recently they launched a digital campaign called, “Name your Skoda” which let their customers pick the name for their upcoming compact SUV which resulted in over 1,50,000 name suggestions.
To stay connected with their audience Skoda made a few initiatives, let’s have a glance through them.
Skoda for everyone
On 24 March 2024, Skoda marks its landmark, on this occasion, they unfurled various offers through their digital platform which were valid only on 24 March. This innovative idea further helped the company’s mission to help its customers stay in contact with the brand. As the company received 709 bookings, it further helped the company’s mission to enable ‘a Skoda for everyone’ which provided access to its fleet of class-leading cars rated 5-star safe for adults and children.
Skoda Gearheads
This is a membership program that aims at fostering a community of individuals passionate about automobiles. Despite a welcome kit with premium merchandise, members will have numerous benefits which include VIP treatment at Skoda events, exclusive benefits on car and service product purchases, insider updates on upcoming releases and innovations, and many more.
Skoda was the first Indian car brand which take the initiative to fully digitalize its showrooms with interaction tables and immersive experience, which enhanced the array of digitalization that further enhanced car selection and purchase for Skoda customers
In 2023, Skoda introduced a phone-based app “the Service CAM” which provides various features such as monitoring, accepting, and rejecting jobs and tasks on the customer’s car while it was in the process of service. This digital application was yet another initiative by the brand to bring transparency and the ownership experience for the customers.
