Skoda Auto India has launched a new version of its ‘MyŠKODA‘ mobile application (app) which provides a single-window interface between a Skoda customer and the brand. The new ‘MyŠKODA’ App caters to both existing and prospective customers. Those looking forward to buying a Skoda car can browse through the entire Skoda range at the ‘I want to own a ŠKODA’ tab. The ‘I Own a ŠKODA’ section is dedicated to existing Skoda owners. The app is aimed at facilitating transparency and providing a hassle-free ownership experience for every Skoda owner. The ‘MyŠKODA’ app is available for download on the iTunes App Store for iPhone and Google Play store for Android devices.
“The popularity of the ‘MyŠKODA’ App helped us improvise and bring in many new features to make it a great experience for all Skoda admirers. The ‘MyŠKODA’ app started off as an idea to improve our customer’s experience and make owning a Skoda a hassle-free experience. It has now evolved into something much more,” Ashutosh Dixit, Director – Sales & Marketing, Skoda Auto India Pvt Ltd, said.
“Besides being a second home for Skoda owners and enthusiasts, it provides a non-intrusive interactive platform for the customer to communicate with the brand and vice versa. With the update, we are not only talking to our existing customers but also providing a platform for potential customers and enthusiasts to engage with the brand. Our ‘Simply Clever’ philosophy embraces the latest technologies that enable us to consistently enhance the ownership experience at Skoda.”
The app also enables one to view and update their profile information by clicking on the vehicle card. Through the app, customers can personalise the ‘Garage’ section by adding a picture of the car. The ‘MyŠKODA’ app provides access to the car’s service history, which can be emailed at the touch of an icon.
Skoda customers will now be able to book a service slot for themselves through their smartphones. To book a service, one needs to click on the ‘Book a Service tab’ and request a callback. The all-new Service tracking feature keeps customers closely informed about every stage of the car’s service cycle. It covers updates right from the time a booking is made to invoice and delivery.
The MyŠKODA’s new Parking Assistance feature helps customers find their parked car through the app. The ‘Trip Cost Calculator’ enables customers to keep track of expenses during a trip, and in addition to fuel cost, this feature also helps to keep a tab on stay, food and miscellaneous expenses as well.
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