Continuing its journey under the renault. rethink. brand transformation strategy, Renault India has opened its second new’R store in India and the first in Maharashtra, located in Mumbai.
The new car showroom concept transforms the customer experience by placing vehicles at the center of the space. The redesigned layout offers ample room for cars, allowing visitors to move freely and explore each model from various angles.
Francisco Hidalgo, Vice President (Sales & Marketing), Renault India Operations, shared, “Renault’s vision for 2025 is built on renault. rethink. a comprehensive strategy aimed at transforming our brand perception in India. Alongside our recent launch of the Design Centre in Chennai—the largest outside France—the opening of our first New Visual Identity (NVI) store in Maharashtra not only expands our footprint but also underscores our growing ambition to offer Indian customers the finest global innovations. We aim to deliver not only world-class products but also an exceptional buying experience that reflects our global commitment to excellence.”
Located in Mumbai’s Kandivali, this new’R store spans approximately 2100 sq. ft. and has been developed in line with Renault’s global store format. The facility houses three display vehicles, dedicated consultation areas, and a modern customer lounge. Every element of the design has been thoughtfully crafted to enhance customer satisfaction and make the car-buying journey as seamless as possible.
Sanjay Thakker, Chairman and Founder, Group Landmark, commented, “Renault India is undergoing a remarkable transformation, and we are thrilled to be part of this exciting journey. The new’R store in Mumbai represents more than just a physical expansion—it embodies Renault’s renewed vision and its unwavering commitment to delivering a world-class experience to Indian customers. We are proud to contribute to this groundbreaking new retail format that reflects the dynamic spirit of the brand and reaffirms our belief in its bright future in India.”
Key Features of the new’R store:
- Modern Aesthetic: A fresh, contemporary look featuring signature lighting and upscale seating arrangements.
- Enhanced Customer Journey: A refined service experience designed for both prospective and existing customers.
- Optimized Layout: Service areas such as after-sales reception and sales advisor offices are strategically positioned around the perimeter for better accessibility, with the central space dedicated to vehicle display.
- Strategic Alignment: This new dealership format aligns with Renault’s renaulution strategy, focusing on brand enhancement, portfolio evolution, and a future-ready retail network.
