Nissan Motor India has entered a strategic partnership with Spinny, a full-stack used car platform, making it a ‘Preferred Exchange Partner Platform’ across Nissan dealerships in India. This industry-first collaboration between an automobile OEM and a national-level used car aggregator aims to offer enhanced exchange benefits to customers while creating new business opportunities for dealer partners.
Nissan-Spinny partnership
This customer-centric initiative is part of Nissan Motor India’s broader strategy to bolster dealership performance and profitability through innovative and value-driven services. Under this partnership, customers who exchange their vehicles through Spinny – either at Nissan dealerships or directly via Spinny’s platform across India – will be entitled to exclusive exchange benefits on the purchase of new Nissan vehicles.
Additionally, Spinny’s vehicle evaluation teams will be deployed at Nissan dealerships in alignment with customer demand and scheduled appointments, ensuring seamless and timely vehicle assessments. One of the key advantages of this partnership is the streamlined exchange claim process — wherein a Spinny-issued – ‘Buying Letter’ will be accepted as valid proof of exchange, thereby eliminating the requirement for transferred RC documentation for Nissan customers.
This initiative also empowers Nissan’s dealer network with additional avenues to liquidate used car inventory and generate incremental leads through joint marketing campaigns. Spinny will feature Nissan Motor India’s exchange offers prominently across its digital platforms, while Nissan Motor India will integrate Spinny branding into its own promotional campaigns.
Official quote
Saurabh Vatsa, Managing Director, Nissan Motor India, said, “At Nissan Motor India, we remain committed to creating greater value for both our customers and dealer partners through innovative and customer-centric solutions. Our collaboration with Spinny as a preferred exchange partner represents a strategic initiative aimed at strengthening our vehicle exchange ecosystem, enhancing the overall customer experience and contributing meaningfully to dealership growth.”
Niraj Singh, Founder & CEO of Spinny, said, “Our partnership with Nissan Motor India is another step toward redefining how car ownership and upgrades are experienced in India. At Spinny, we continue to build on our promise of trust, transparency, and simplicity. It is our endeavour to create an ecosystem together with OEMs where every buyer and seller feels confident and in control, and where buying or selling a car is as joyful and effortless as driving it.”
This collaboration is expected to set a new benchmark for OEM-used car platform integrations, offering a win-win proposition for customers, dealerships, and both brands.
Nissan Motor India recently launched the New Nissan Magnite KURO Special Edition, a black-themed variant of its popular compact SUV. Starting at Rs 8.30 Lakhs (ex-showroom, Delhi).
