Mercedes-Benz has announced an upward correction of the ex-showroom price of its select model range, effective 1 January 2024. The price correction would be up to 2% for select models in the portfolio.
In an official statement, Mercedes-Benz India stated, “A combination of rising input costs, commodity costs, and logistics costs driven by high inflationary pressures, have been exerting significant pressure on the company’s overall operational cost.”
“A combination of these factors has prompted Mercedes-Benz India to upwardly revise the ex-showroom price of its select models, offsetting some of these costs to sustain a profitable business for the company and its Franchise Partners. While the company majorly absorbs these costs, a minute portion of this will be passed on to the market.”
commenting on the price hike, Santosh Iyer, Managing Director & CEO, Mercedes-Benz India said, “High-cost pressures driven primarily by rising input costs, commodity pricing, increased logistics costs, combined with inflationary pressures have been exerting cost pressure on our overall operations. As we rein in higher efficiencies to offset these rising costs, a slight price adjustment for select models is necessitated to sustain our profitable business operations and retain the price positioning.”
He added, “While we continue to absorb the majority of this increase, a small portion must be passed on to the market to offset these cost increases. Our tailored financing solutions from MBFS will however ensure an optimum cost of ownership for customers, having a minimal impact.”
