Indian automaker, Mahindra & Mahindra leader in the Indian pick-up segment is now offering its new pick-up customers a value proposition by offering assured buyback value and free maintenance guarantees on the Mahindra Bolero Pik-Up vehicles. These new schemes being offered to new customers and promises the resale value of their vehicles and reducing both maintenance cost and downtime.
Mahindra says that it will offer minimum Rs. 4 lakh buyback value after 4 years and also an industry first assured buyback value which will ensure the return on investment through committed resale value on the strength of the Bolero Pik-Up brand. Also on offer is free “Periodic Maintenance Schedule (PMS)” for two years which translates into higher savings for customers. This, in turn, reduces both maintenance cost and improves earnings says Mahindra.
In addition to the above, the company is also offering a service guarantee within two hours, with the promise of Rs. 750 cash back in case of any delay. The higher uptime will allow customers to earn more money and save time. Further, the bumper to bumper standard warranty has been increased from 1 year to 2 years/ 1 Lac kms. This will ensure complete peace of mind for customers by reducing maintenance cost and downtime.
Speaking on these offers, Veejay Ram Nakra, Chief Sales & Marketing, Automotive Division, Mahindra & Mahindra Ltd. said, “As the leaders in the pick-up segment for over 15 years, it has always been our endeavour to enhance our Customer Value Proposition. Today, we are set to raise the bar further through a set of disruptive and unprecedented after-sales guarantees in our flagship Bolero Pik-Up brands, through ‘India’s No.1 Pick-up ka Vaada’. These guarantees will enable our customers to get the best out of the investment made, reduce the cost of maintenance and improve the earning potential on our Bolero Pik-Up range.”
On the commercial front Mahindra Bolero Pik-up has been one of the top selling vehicle in the country and seen a sale of over 10 lakh units since its inception 15 years ago. It is also the first pick-up truck in India to get an A/C cabin, CNG kit and also the micro-hybrid technology.
