Kia announces its network expansion to 522 touchpoints across 236 cities. It aims to enhance its accessibility to 700 touchpoints in 300 cities by the end of 2024. The South Korean automobile manufacturer also aims to expand its network in Tier 4 cities and upcountry markets, which accounts for 46% of Kia’s network capacity in India.
Kia: Stride toward sustainability
Kia India has designated 20 green workshops across the country. These workshops fulfill 80% of their energy requirements through solar power, supporting an EV AC charging unit. Additionally, they utilise 100% recycled water in their operations and actively engage in rainwater harvesting. The company aims to add 40 green workshops by year-end and scale up to 150 by 2026.
Hardeep Singh Brar, National Head of Sales & Marketing, Kia India, stated, “The car buying experience revolves around accessibility and convenience, which customers expect from a carmaker. In our country, purchasing a car is the second most important decision after buying a house, and to make this moment memorable, we have expanded our touchpoints network from 285 to 522 since starting our operations in India. As part of Kia’s 2.0 strategy, we aim to close the year with over 700 touchpoints, thereby making Kia more accessible to our esteemed customers.”
He added, “We are also committed to sustainability by introducing the green workshop concept and encouraging all our dealer partners to transition to eco-friendly workshops.
Kia operates more than 150 sales points to sell EVs in India. Recently, Kia EV9 has been recognized as the ‘World Car of the Year’ & ‘World Electric Vehicle’ at the 2024 World Car Awards held in the New York Auto Show this week.
