Honda Cars India has launched the India-made Elevate in the Japanese market under the WR-V brand name. It is the first time in Honda’s business that a model is being exported from India to Japan representing not only a leap for India’s automotive industry but also highlighting the country’s growing manufacturing prowess and global competitiveness.
Speaking on this occasion, Takuya Tsumura, President and CEO, Honda Cars India Ltd. said, “Launch of the ‘Made-in-India’ Elevate as WR-V in Japan is a proud moment for all of us. This reaffirms our manufacturing potential and the growing importance of Honda Cars India in Honda’s global business strategies.”
Tsumura added, “The All-New Honda Elevate has been very well appreciated in the Indian market becoming our key pillar of business. We are confident that we will be able to replicate this success and satisfy our global customers with the best quality and craftsmanship.”
The Elevate made its global debut with India as the first market to launch the model in September last year, selling over 30,000 units in the past 6 months.
The model was unveiled as the Honda WR-V in Japan in Dec 2023 and has received a positive response from customers, says Honda. The carmaker has been exporting models in its line-up to left-hand drive markets in Turkey, Mexico and the Middle East and right-hand drive markets in Nepal, Bhutan, South Africa and SADC countries.
