Honda has introduced an assured buyback program in partnership with Cars24, as part of The Great Honda Fest campaign, which aims to guarantee a future resale value for new Honda cars purchased in the month of October.
Assured Buyback Program: Details
Through this triple bonanza benefits campaign, this programme ensures the investment made by customers is secured as they can choose from various options, including cash discounts, maintenance packages, assured buyback programme, and stand a chance to win gold worth up to Rs 5 lakh.
Assured Buyback Program: Benefits
Customers are free from depreciation worries due to the guaranteed resale value. The programme offers the flexibility to plan financial decisions better, encourages smoother upgrades to more advanced and new energy models over time, contributing to both personal savings and environmental benefits.
During economic downturns or market slowdowns, customers can count on the guaranteed value rather than relying on unpredictable market conditions. Transparent, straightforward terms guarantee that customers won’t face hidden fees or unexpected charges at resale. For first-time car buyers, the program eliminates uncertainty and complexity surrounding future resale value, streamlining the entire car-buying experience.
Commenting on the Assured Buyback Programme and the partnership, Kunal Behl, Vice President, Marketing & Sales, Honda said, “Honda vehicles are known for their outstanding reliability, quality and long-lasting performance which contribute to their strong resale value. Our collaboration with Cars24 to introduce Assured Buyback Programme underscores Honda’s commitment to delivering exceptional value and peace of mind, ensuring that buyers not only enjoy a world class driving experience but also a secure and rewarding resale when it’s time for an upgrade.”
Talking about the partnership, Ruchit Agarwal, Co-Founder and Chief Financial Officer of Cars24 added, “When I bought my first car, I remember the excitement of every drive, but I also remember that quiet worry: ‘Will I get a fair price when I sell?’ That’s why this program means so much to me. The Assured Buyback Program is designed to give car owners the peace of mind I wish I had. With Honda’s reputation for unmatched quality this program will allow customers to simply enjoy their new cars, knowing that when the time comes, we’ve already secured their next step. It’s about lifting that weight off their shoulders and letting them focus on what truly matters—the drive.”
In today’s fluctuating market, many car buyers prioritize resale value, and the new program addresses this by providing certainty from the moment customers purchase it. The offer is said to be available at all Cars24 outlets and Honda dealerships across India.
