In a move that brings together two icons of excellence, double Olympic medalist Neeraj Chopra has partnered with German automobile giant Audi India. The announcement, made on May 26, 2025, by JSW Sports, marks a symbolic union between world-class athleticism and cutting-edge automotive engineering.
Known for his historic javelin gold at the Tokyo Olympics and a silver medal at the 2024 Paris Games, Chopra exemplifies performance, focus, and a progressive mindset—traits Audi sees as integral to its brand identity.
Balbir Singh Dhillon, Head of Audi India, emphasized the alignment between Chopra’s journey and Audi’s ethos. “Neeraj is not just a top-performing athlete; he represents a relentless pursuit of excellence—exactly what Audi stands for,” Dhillon said. With values like speed, precision, and innovation driving both parties, the partnership is more than a marketing alignment—it is a celebration of mutual aspiration.
Championing Progress, On and Off the Field
Chopra expressed excitement about the collaboration, stating that Audi has long been a brand he admires not just for its design and engineering, but for what it represents—relentless ambition and forward motion. “Whether it’s on the field or in life, the pursuit of excellence never stops,” he said.
The partnership also reflects Audi’s broader strategy of aligning with individuals who champion innovation, resilience, and evolution. Karan Yadav, Chief Commercial Officer at JSW Sports, called the partnership a “landmark” moment for Indian sport and business, pointing out that the alignment of vision between Chopra and Audi makes the collaboration a natural fit.
With JSW Sports managing Chopra’s commercial rights and training alongside other elite Indian athletes, this partnership further cements their role in elevating Indian sports on the global stage. Together, Neeraj Chopra and Audi India aim to inspire a generation with their shared pursuit of excellence, both in sports and in the automotive world.
