Audi has announced a price increase of up to 2% across its entire model lineup in India, effective May 15, 2025. The German luxury automaker attributes the hike to fluctuations in exchange rates and rising input costs.
According to the company, the revised pricing will apply to the ex-showroom rates of all Audi vehicles sold in the Indian market. The affected models include the A4, A6, Q3, Q3 Sportback, Q5, Q7, Q8, S5 Sportback, RS Q8, Q8 e-tron, Q8 Sportback e-tron, e-tron GT, and RS e-tron GT.
Balbir Singh Dhillon, Head of Audi India, stated, “We are implementing a price adjustment of up to 2% due to increases in the exchange rate and input costs. This revision is necessary for Audi India and our dealer network to ensure long-term sustainability. We remain committed to minimizing the impact on our valued customers.”
This is Audi India’s second price revision in 2025, aimed at maintaining profitability amid economic challenges while continuing to prioritize customer value. Earlier in January 2025, the company implemented price increases of up to Rs 1.95 lakh on select models. It has become a wide trend in the luxury auto market where OEMs need to adjust prices due to rising input costs and currency fluctuations
Audi India recent developments
A few weeks ago, Audi announced that it has established over 6,500 charging points across the country as part of Phase II of its segment-first ‘Charge My Audi’ initiative. The brand added 16 new partners to accelerate luxury EV adoption in the country With more than 75% of these locations featuring DC fast-charging technology, the network is built to improve convenience, shorten charging times, and meet the rising demand for electric vehicles in India.
The Phase-II expansion introduced over 5,500 new charging points at key locations such as highways, urban centers, and commercial hubs, enabling Audi e-tron owners to enjoy both long-distance travel and daily commuting with ease. To strengthen this network, Audi India has collaborated with 16 additional EV infrastructure partners, incorporating advanced features like real-time charger availability, route planning, and seamless start/stop functionality through the ‘myAudi Connect’ app.
With this expanded network, ‘Charge My Audi’ now offers coverage across 28 states and union territories, spanning more than 850 cities and 4,700 locations.
