After successfully completing last three seasons of Art of Motorcycling, Royal Enfield is back with season 4, a platform for artists, designers and creative enthusiasts to showcase their passion and celebrate the motorcycling way of life. The season this year plans to expand globally in countries such as Thailand, Indonesia, Australia, New Zealand, South Korea, Japan, Malaysia, Brazil, Argentina, Colombia and Mexico.
Art of Motorcycling: Theme and Categories
Artists are encouraged to envision a world where motorcycling transcends the ride, exploring new galactic landscapes, uncharted terrains and unheard adventures. Based on the ‘Y3K edition’, season 4 is themed around the year 3000 A.D., and reimagines the relationship between mankind, technology and the unyielding pursuit of freedom on two wheels.
A big part of the Art of Motorcycling’s proposition is to create an inclusive space for artists across levels of expertise, to share their ideas with the community and showcase their work to celebrated creative minds. Adding to the exciting developments under the season 4 banner, participants can now create and submit designs under four categories: Gen AI, Digital Art, Handcrafted, and Comic Art which is a special category that celebrates the dynamic intersection of art and motorcycling through illustrative and sequential storytelling.
Art of Motorcycling: Jury
Other than regional juries, the panel this year will also be reviewed by global juries too bringing their varied expertise to the table. Featuring some of the most incredible creative minds, the global panel includes Aaquib Wani, an experiential designer whose most notable collaborations include Lollapalooza, India Cricket team, Spotify Rap91 and JSW Olympics ‘24; Debjyoti Saha, a celebrated animation filmmaker and visual storyteller, founder of Goppo Animation; Haruka Satonaka, a Japanese Manga artist and Varun Gupta, a popular artist and filmmaker whose storytelling merges the worlds of Gen AI and visual artistry. The notable names on the regional panels include Mao Gronewold, an art and creative director from Mexico and Takrit Krutphum, a well-known artist from Thailand.
Art of Motorcycling: Process
All artworks on the country and regional level will be evaluated by social polls, giving the global creative community a voice in the decision-making process. The top eight designs (across regions) will receive an all-expenses-paid trip to Royal Enfield’s annual community event, Motoverse, where their artworks will be displayed on exclusive Art of Motorcycling apparel. Winners will also have the opportunity to be featured on The Royal Enfield – Ride Pure Podcast, giving them a forum to share their stories and passions with the world. In addition to this, one winner from the Comic Art category will receive the opportunity to work with Royal Enfield on special projects.Â
Interested candidates can head over to the Art of Motorcycling section on Royal Enfield’s website to register in their preferred category and download the design toolkit. The last date to participate is October 20, and the winners will be announced between November 1 and November 10. Along with newer categories and exciting rewards, season 4 will also feature virtual masterclasses with leading design colleges and graffiti activations.
