Royal Enfield continued to post strong sales numbers. The Chennai-based motorcycle brand ended the month of January 2024 on a strong note with a total of 76,187 units sold. Out of these, 70,556 units were sold in the domestic market and the rest 5,631 units shipped to overseas markets.
The overall growth stood at 2% whereas domestic sales grew by over 4% YoY and 23% MoM. On the other hand, exports declined by 20% YoY and 7.63% MoM. The bikemaker currently sells motorcycles with four engine specs– 350cc, 411cc, 450cc, and 650cc.
| Royal Enfield segment | Jan 2024 | Jan 2023 | YoY change (%) | Dec 2023 | MoM change (%) |
| >350 cc | 67,857 | 68,183 | -1% | 55,401 | 22.06% |
| <350 cc | 8,567 | 6,563 | -31% | 7,986 | 7.28% |
| Domestic | 70,556 | 67,702 | 4.22% | 57,291 | 23.15% |
| Exports | 5,631 | 7,044 | -20.06 | 6,096 | -7.63% |
| Total | 76,187 | 74,746 | 1.93% | 63,387 | 20.19% |
Royal Enfield January 2024 sales
The 350cc category is the primary breadwinner for Royal Enfield with 67,620 units sold in this segment in January this year. Sales remained largely stagnant with a marginal YoY decline of less than 1%. During the same period last year, the company sold 68,183 units. Enfield currently retains four 350cc models including Classic 350, Meteor 350, Hunter 350 and Bullet 350.
Sales of motorcycles larger than 350cc units grew by almost 31 percent YoY with 8,567 units sold in January this year. Last year, this figure stood at 6,563 units. Domestic sales accounted for over 92% of total monthly sales volume.
Royal Enfield product plans
Royal Enfield launched three new products in the last 6 months, starting with the new-gen Bullet 350 in September, Himalayan 450 in November, and the latest Shotgun 650 in January 2024. The company has plenty of models under development currently, including the Bobber 350, Roadster 450, Scram 450, Scrambler 650, and more. However, there is very little clarity as to which model will be launched next.
