Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) has registered a tremendous growth in terms of sales in the year 2017, surpassing for the first time in 17 years of operation sale of 50 lakh units. Honda sold a total of 5,794,893 units in January to December 2017. Also, Honda’s exports grew by a 29% – strengthening its position as India’s 3rd largest two-wheeler exporter. Honda’s December domestic sales grew by a solid 77% rising from 205,158 units in 2016 to 363,226 units in 2017. Total sales grew 68% from 231,763 units in 2016 to 390,420 units in 2017. Led by Activa and the new Grazia and CLIQ, Honda’s December scooter sales grew by 57% from 151,758 units in 2016 to 238,818 units in 2017. Boosted by India’s best-selling 125cc motorcycle CB Shine, Honda’s motorcycle sales in December fast-tracked 133% from 53,400 units in 2016 to 124,408 units in 2017.
“Looking back, 2017 was the year of disruption for the industry. Accelerated customer buying shift within segments saw scooters becoming popular in the traditional motorcycle dominated states too,” Commenting on Honda’s performance in 2017 and outlook for FY’2017-18, Yadvinder Singh Guleria, Senior Vice President – Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said.
“New capacity expansion, 3 new product launches and increased network penetration in tier II and tier III markets resulted in Honda successfully breaching the 5 million sales mark for the first time in 2017. We thank all our customers for choosing a Honda, with the promise that we will keep innovating ahead of their expectations. Moving ahead, we are confident of meeting our target of 6.0 million unit sales in 2017-18.”
In the April to December 2017 period, Honda’s total sales grew by an accelerated 20% from 3,859,175 units in 2016 to 4,645,808 units in 2017. While Honda’s domestic sales grew by 20% to 4,379,395 units, exports too surged higher by 26% to 266,413 units.
Honda has had a strong run in the Indian two-wheeler market, especially owing to the immensely popular Activa scooter. Last year though, the Japanese extended its product portfolio in India by launching some brand new products like the Cliq and Grazia, which have gained considerable traction in the market. Not just mass market two-wheelers, Honda also has a strong presence in the premium motorcycle segment with capable machines like the CBR 650F and Africa Twin.
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