EUROGRIP, a global two-wheeler tyre brand from TVS Srichakra, today announced its official integration into the after-sales service network of Honda Taiwan. This collaboration has strengthened EUROGRIP’s presence in Asia’s fast-evolving mobility market.
As part of the partnership, EUROGRIP’s premium motorcycle tyre range PROTORQ EXTREME and ROADHOUND will now be available across all authorized Honda Motorcycle service centres in Taiwan.
T K Ravi, Chief Operating Officer, TVS Srichakra, said, “This partnership with Honda Taiwan is a proud milestone for us, as we expand our footprint across key Asian markets. It reflects the growing trust in the EUROGRIP brand and our commitment to delivering world-class products and service support. We are excited to see early momentum and remain committed to building lasting value through innovation, performance and partnership.”
P Madhavan, Executive Vice-President, Marketing & Sales, TVS Srichakra, said, “Building Eurogrip as a strong global consumer brand and expanding to global markets is a key agenda for us, we have set our path right to fulfil these ambitions. This partnership with Honda Taiwan is indeed a feather in our cap. We are glad our flagship steel radial products are gaining such remarkable acceptance.”
Renato Zilli, Commercial Director, TVS Srichakra, Milan Centre, said, “We have consistently strengthened our presence across the globe. Eurogrip tyres are developed with tyre technology that’s truly world-class and are built for high performance.
He added, “Our technology is complemented by meticulous testing methodologies, such is our focus on product performance that’s yielding results. This Eurogrip & Honda Taiwan partnership is a testament to our product quality & ability to offer top notch two-wheeler tyres.”
The brand will work closely with Honda Taiwan to roll out training resources and consumer engagement programs that will help elevate the riding experience for customers.
