If you ever thought the X5 isn’t big enough for your SUV needs, BMW is all set to unleash another even bigger three-row luxury sports ute flagship to churn out fat margins that will help the German auto-meisters transition to electric vehicles. With a ludicrously sized vertical grille in the signature kidney shape, with slim (assumably laser) headlights, the new X7 that goes on sale next year will take on the likes of the Cadillac Escalade, the Lexus LX and of course the Mercedes-Benz GLS. The prototype will be on full view in the coming week at the Frankfurt International Auto Show.In an odd way, this a revival for the X7 after plans for the supersized BMW has canned almost a decade ago. The X7 was shelved earlier after the global gas crisis prompted consumers to shift the paradigm to smaller cars. Now BMW probably needs the surplus margins to invest in their electric line up, including their self-driving battery-powered iNext.
Included is BMW’s plans to roll out 12-battery powered vehicles by 2025, the bulky sport utility vehicle won’t be entirely at odds with the paradigm shift. The BMW X7, which will be built at BMW’s plant in Spartanburg, South Carolina, and will be a plug-in hybrid powertrain that can drive emissions free for short spurts.
“Electric mobility has absolute priority for us, and we’ll increase the number of electrified models across all brands,” Chief Executive Officer Harald Krueger said at aw pre-unveiling of the car in Munich. saying that the strategy is to “increase sales and revenue from the high-end segment significantly,” including models like the glitzy 8-Series coupe, he said.
