Ather Energy has announced that its family scooter, the Rizta, has crossed the 1 lakh unit retail sales milestone within a year of its launch. The Rizta has received a strong response from family scooter buyers across India, since its unveiling in April 2024, contributing to significant growth in Ather’s market share.
Rizta expands Ather’s portfolio
Rizta, Ather’s first family scooter, expanded Ather’s product portfolio and played a key role in catering to a much larger consumer segment in the country. Since scaling up deliveries in Q2 FY25, Ather’s market share has seen a significant increase across key states including Gujarat, Rajasthan, Maharashtra, Madhya Pradesh, Odisha, and Chhattisgarh.
Commenting on this milestone, Ravneet Phokela, Chief Business Officer, Ather Energy said, “Hitting the 1 lakh milestone with the Rizta is a big moment for us. The Rizta, which was built from the ground up with a focus on addressing the needs of Indian families, has played a key role in expanding our reach and connecting with a much wider set of customers.”
He added, “It combines practically everything a family scooter needs: a spacious and comfortable seat, ample storage, safety features, and reliability to make everyday commuting effortless; all that packaged in great design that Ather has come to be known for. In less than a year since its launch, the Rizta has helped us grow our market share significantly across multiple states, broadened our consumer profile, and accelerated adoption in states where our presence was earlier limited.”
